Press Releases
Dulux sponsors successful US television comedy 'Ugly Betty'
January 2007
Dulux is sponsoring Channel Four's showing of the massively-successful US television comedy show 'Ugly Betty' which has been nominated for a Golden Globe award.
The series kicked off on UK television on the evening of Friday, 5th February with several of the new ?We know the Colours that Go" ads from Dulux in the commercial breaks. The ads are described as ?a little saucy? and aimed mainly at women aged in their 30s.
Ugly Betty follows the daily life of Betty Suarez, a young woman from a struggling Latino family who works as an executive assistant at MODE fashion magazine. Most of her female co-workers are more attractive than she is; they often humiliate and insult her because of her appearance (her only friend is Christina). Suarez is not interested in fashion and is sometimes clueless about the company's motives and organizations. Her boss, the womanizing Daniel Meade (who initially turned her away because of her appearance), has a lack of fashion experience too,
Ugly Betty has been a runaway success in the US, with some 16 million viewers tuning in per episode
Based on "Yo Soy Betty La Fea," the groundbreaking Colombian comedy that became an international phenomenon, "Ugly Betty" is from Touchstone Television. Academy Award nominee and Emmy Award winner Salma Hayek is executive producer.
