Press Releases
ICI Paints Discontinues Production and Sale of This Old House Paint
31st December 2006
From December 31, 2006, ICI Paints will no longer produce or carry the This Old House paint line. The company has made a business decision to discontinue the product line due to a variety of marketplace realities that produced unsustainable results, despite the high quality of the paint and the efforts of the marketing, sales and R&D teams.
A transition program is now underway to sell remaining in-store inventories through ICI Paints stores and selected independent dealers through the end of the year. Customers are encouraged to speak with their ICI Paints sales representative or ICI Paints store manager to discuss product alternatives, including our Dulux Fortis and Devoe Paint Regency exterior paint products.
