ICIPaints.com Archive
Repainting the Future
2007
Launched and featured during the month of October, Frank and Eddie are the characters in the new Dulux Trade Radio campaign, providing an informative and humorous decorating double act.
They appeared nationally on talkSPORT and across the UK on most local radio networks.
Frank's the more experienced decorator, keen to demonstrate his knowledge and pass on his skills to Eddie, his junior apprentice. Eddie is keen to learn but doesn't take life too seriously. Typical decorator banter and light-hearted jokes focus on the benefits of using Dulux Trade Products, building on the success of our 'No.1 and that's a FACT campaign'.
